In the first quarter of 2025, the top beauty retail apps in Poland demonstrated varied performance trends on the unified platform. According to Sensor Tower, these apps showed distinct patterns in weekly downloads and active user engagement.

hebe - zdrowie i piękno maintained consistent weekly downloads, starting at around 21.4K and experiencing fluctuations throughout the quarter, closing at approximately 17.1K. The app's active users began at 1.28M, with a peak of 1.39M, before ending the quarter slightly lower at 1.17M.

For Notino: profumi e cosmetici, weekly downloads saw significant growth, starting at 8.6K and peaking at 36.8K by late February. Active users showed a stable presence, peaking at 336.8K by early March.

The app SEPHORA - Maquillage, Parfum experienced a steady download rate, peaking at 18K in mid-February. Active users remained stable, with numbers ranging from 275.9K to 348.2K throughout the quarter.

Douglas.pl - Perfumeria saw a gradual increase in downloads, beginning at 11.1K and stabilizing around 6.9K by the end of March. Active user numbers fluctuated, peaking at over 202.8K in mid-March.

Lastly, Rituals Home & Body Cosmetics experienced moderate download figures, with a peak of 10K in early March. Active users remained steady, ranging from 36K to 47K.

These insights reflect the dynamic nature of the beauty retail app market in Poland, with more detailed analytics available through Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Retail

Downloads

Quarter Summary