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In the first quarter of 2025, the beauty retail app market in Slovakia showcased distinct trends across the top-performing applications. Data from Sensor Tower highlights the performance of five leading apps on a unified platform.
101 Drogéria started the quarter with a robust 18.9K downloads in early January, but this number gradually decreased to 3.6K by the end of March.
Mein dm maintained a relatively stable download range, with figures fluctuating between 5.5K and 6.9K weekly. Its active user base began at 112K, peaking at 122K in late March.
Notino: profumi e cosmetici experienced a peak in downloads mid-February with 10.3K, while active users increased from 12.7K at the start to 25.7K in February before stabilizing around 17K.
Douglas - Parfüm & Kosmetik saw fluctuating downloads, reaching a high of 2.8K in March. Active users peaked at 8K in the same month, reflecting a temporary surge.
hebe - zdrowie i piękno showed consistent download numbers, ranging from 688 to 1.6K. Its active user count remained fairly stable, hovering around 8.5K to 9.3K throughout the quarter.
For more insights, visit Sensor Tower for a detailed analysis of these trends.