2026 State of Mobile is Live!

In the first quarter of 2025, the top character collection games in Brazil showed varied performance trends across weekly downloads, revenue, and active user metrics. Data from Sensor Tower provides valuable insights into these trends.
Free Fire saw a peak in weekly revenue at around $615K in early January, with a general decline towards the end of the quarter, closing at approximately $239K. Weekly downloads were initially strong, peaking at 659K, but gradually decreased to about 330K by the end of March. Active users also followed a downward trend, starting from over 16M and ending at around 10M.
Coin Master experienced a steady revenue stream, hovering around $200K to $240K throughout the quarter, with a slight increase in the last week. Downloads decreased from 152K at the start of the quarter to about 73K by the end of March. Active users remained relatively stable, fluctuating between 300K and 400K.
Brawl Stars revenue showed some fluctuations, starting at $290K, dipping mid-quarter, and closing at around $219K. Downloads began at 233K and declined steadily to approximately 105K. Active user numbers decreased from 7.5M to about 5.8M over the quarter.
Last War:Survival maintained a consistent revenue stream, with figures ranging from $160K to $210K. Downloads saw a significant drop from 289K at the beginning to just 48K by the end of the quarter. The active user base showed a gradual increase, ending the quarter at around 2M.
eFootball™ demonstrated fluctuating revenue, starting at $196K, dipping to $97K, and recovering to $168K. Downloads showed a significant increase mid-quarter, peaking at 240K, before dropping to 83K. Active users decreased from 6M to approximately 5.2M by the end of March.
These trends highlight the dynamic nature of the gaming market in Brazil. For more detailed insights, visit Sensor Tower.