In the first quarter of 2025, the top consumer finance applications in Italy showcased diverse trends across downloads, revenue, and active users. This analysis, based on data from Sensor Tower, highlights the performance of these leading apps.

Wallet - Daily Budget & Profit from BudgetBakers s.r.o. saw a notable increase in weekly revenue, which peaked at approximately $2.2K by the end of March. Downloads experienced fluctuations, starting at 3.2K and closing at around 1.9K. Active users grew from 44.8K at the beginning of the quarter to a high of 57.4K.

Splitwise, developed by Splitwise, Inc., showed a steady revenue growth with highs reaching $1.8K in late February. The app's downloads began at 27K and ended at 12K, while active user numbers rebounded from 577K to 586K by the quarter's end.

Monefy: Money Tracker by Reflective Technologies ApS maintained consistent revenue, peaking at $1.3K. Downloads fluctuated, starting at 2.7K and ending at 1.7K. Active users increased from 24.1K to 29.7K over the quarter.

Fast Budget - Expense Manager from AppFer S.R.L. experienced a decline in revenue, with figures dropping from $1.3K to $703. Downloads followed a similar pattern, starting at 2.4K and closing at 956. Active users initially increased to 32.9K but ended at 29.3K.

Lastly, Money Pro: Personal Finance AR by iBear LLC showed stable revenue around $900. Despite a decrease in downloads from 121 to 30, active users remained relatively constant, starting at 59 and slightly reducing to 46.

For more detailed insights and data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Downloads

Revenue

Quarter Summary