In the first quarter of 2025, the top consumer finance applications in the United States displayed varied performance metrics across downloads, revenue, and active users on a unified platform. Here's a closer look at these trends, sourced from Sensor Tower.

EveryDollar: Budget Management from The Lampo Group Incorporated saw its weekly revenue peak at approximately $342K in mid-January, followed by fluctuations, ending the quarter at around $158K. The app's downloads started strong at 76K and settled to a moderate 48K by the end of March. Active users remained over 1M, with a notable rise to 1.16M in the final week.

Copilot: Track & Budget Money recorded a significant weekly revenue boost to $284K in late February, closing the quarter at $152K. Downloads decreased steadily from 30K to 8K. Active users maintained consistency, hovering around 71K throughout the quarter.

Rocket Money - Bills & Budgets experienced a revenue peak of $172K in early March. Downloads started at 524K, dropping to 143K by the quarter's end. The app's active user base remained robust, peaking at nearly 4.95M.

YNAB from You Need A Budget LLC observed a revenue surge to $156K in early February but concluded at $94K. Downloads decreased from 37K to 14K. Active users saw slight fluctuations, ending with a stable 837K.

Monarch: Budget & Track Money showcased a gradual revenue increase, peaking at $87K in mid-March. Downloads declined from 34K to 17K. Active users grew, reaching 218K in early March.

For more detailed insights and data on these applications, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Downloads

Revenue

Quarter Summary