Top 5 Delivered Meal Kits and Specialty Foods Apps in the US: Q1 2025

In the first quarter of 2025, several meal kit and specialty food applications showed varied performance trends on the unified platform in the United States. Here's an overview of the top five apps based on data from Sensor Tower.

Factor_ Prepared Meal Delivery saw a consistent decline in weekly downloads, starting from approximately 165K at the end of December 2024, and reaching about 58K by the end of March 2025. The weekly active users peaked at around 929K in mid-January but decreased to roughly 633K by the end of the quarter.

HelloFresh: Meal Kit Delivery experienced a gradual reduction in weekly downloads from 44K at the beginning of the quarter to 21K by the end. Despite this, the app maintained over 1.2M weekly active users throughout the quarter, with a peak of nearly 1.5M in late January.

Misfits Market Grocery App displayed a stable download pattern, ranging from 18K to 22K weekly. Active users increased steadily from 76K to 110K by the end of March.

Green Chef: Healthy Recipes downloads showed a declining trend, starting at 12K and ending at 6K by the end of the quarter. Active users initially decreased but showed recovery in March, peaking at 51K.

EveryPlate: Cooking Simplified maintained a steady download rate, starting at 10K and ending at 9K. Weekly active users fluctuated slightly but remained around 150K throughout the quarter.

These insights provide a snapshot of the competitive landscape in the meal kit and specialty food app market in the US. For more detailed insights, visit Sensor Tower's platform.