In the first quarter of 2025, the top fidget toys games in New Zealand showed varied performance across downloads, revenue, and active users on a unified platform. Here's a breakdown of how these popular apps fared.

Antistress - relaxation toys by JindoBlu saw a notable range in weekly revenue, peaking at approximately $43 in late January. Downloads started strong with 858 in mid-January but tapered to 478 by the end of March. Active users followed a similar trend, declining from 1.7K to 1.3K over the quarter.

Fidget Town - Fidget trading from Whoyaho Corp. experienced fluctuating revenue, with a high of $50 at the beginning of the quarter. Downloads were sparse, with a brief peak at the start of January. Active users decreased steadily from 455 to 336 by quarter’s end.

Bead Toy ASMR, developed by Upperpik Games, showed an upward trend in both revenue and downloads, with revenue reaching up to $38 in March. Downloads increased from 63 at the start to over 100 mid-March. Active users grew significantly, ending the quarter at 134.

Rolling ASMR by Lumos Games Teknoloji had a stable revenue stream with minor fluctuations, peaking at $23 in early February. Downloads were inconsistent and largely absent in March. Active users dropped from 142 to 37 by the end of the quarter.

Finally, Automatoys from Idle Friday showed modest revenue, with highs of $8 in March. Downloads gradually decreased over the quarter, from 98 to a low of 14. Active users saw a decline from 985 to 664.

These insights are based on data from Sensor Tower, where more detailed analytics are available for those interested in deeper market trends.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

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Quarter Summary