2026 State of Mobile is Live!

In the first quarter of 2025, the film and television app market in Sweden showed varied performance across the top five applications according to data from Sensor Tower.
HBO Max: Stream Movies & TV experienced a notable increase in weekly revenue, reaching approximately $558K by the end of March. Downloads fluctuated, peaking at 26.7K in late March, while active users slightly decreased from 290K to 231K over the quarter.
Amazon Prime Video showed a consistent revenue trend, with a peak of around $164K in late February. Downloads varied, with a high of 21.2K in early January, and active users saw a slight increase from 192K to 162K by the end of the quarter.
Disney+ maintained a strong revenue presence, peaking at $732K in mid-January. Downloads were highest in early March at 15K, while active users fluctuated, ending the quarter at around 352K.
Melodifestivalen saw a significant surge in downloads, reaching 23.6K in early February. Active users spiked to 578K in early March, demonstrating the app's seasonal appeal.
Finally, SVT Play continued to be a popular choice, with active users consistently above 1M, peaking at 1.4M in mid-February. Downloads remained steady, with a high of 10.8K in early March.
For more detailed insights and trends, Sensor Tower offers comprehensive data and analysis on these applications.