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In the first quarter of 2025, personal finance budgeting and planning apps exhibited varied performance across Europe, as observed through Sensor Tower's unified platform data.
Finanzguru - Konten & Verträge from dwins GmbH showed a consistent weekly revenue throughout the quarter, peaking at about $232K in early January. Downloads started strong with 58K in the first week, followed by a steady decline, ending at 33K by late March. Weekly active users fluctuated around the 400K mark, with a notable drop mid-quarter before recovering towards the end.
Finary: Budget & Money Tracker experienced a notable spike in revenue at the end of March, reaching approximately $52K. Downloads were relatively stable throughout, with a significant increase in the last two weeks, peaking at 18K.
Outbank: Intelligent Banking saw a remarkable surge in revenue in early March, hitting a high of $165K. However, downloads remained low, averaging around 200 weekly.
Splitwise maintained a steady increase in revenue, peaking at $28K in late February. Downloads showed a consistent upward trend, starting at 100K and reaching nearly 77K by the end of the quarter. Active user numbers hovered around 350K to 400K, with a slight increase towards the end of March.
YNAB displayed stable revenue figures throughout the quarter, with a peak of $21K in late February. Downloads showed a gradual decline from an initial 7.7K down to 3.7K by the end of March. Active users remained relatively steady, fluctuating around 17K to 19K.
For further insights and detailed analytics, visit Sensor Tower's platform.