In the first quarter of 2025, personal finance apps in Mexico saw varied performance across metrics such as downloads, revenue, and active users, as reported by Sensor Tower.

Splitwise experienced a notable increase in weekly revenue, peaking at approximately $3.4K in mid-March. Downloads fluctuated throughout the quarter, reaching a high of 2.5K in late January. Active users steadily increased from 43.4K to 53.2K by the end of March.

Monefy: Money Tracker saw a consistent rise in revenue, culminating in $1.5K at the end of March. The app's downloads spiked to 3.2K in early March, while active users peaked at 9.8K during the same period before tapering off slightly to 7.8K.

Wallet - Daily Budget & Profit showed a more stable performance with revenue hovering around $1.3K by the end of the quarter. Downloads remained consistent, averaging around 1K weekly, and active users increased from 15K to over 14.6K.

YNAB had a modest revenue flow, with figures reaching $1.1K in late February. The app's downloads were minimal, while active users slightly decreased from 27 to 26 over the quarter.

Money Pro: Personal Finance AR maintained a steady revenue pattern, closing the quarter at $1K. Weekly downloads were stable, averaging around 600, and active users increased from 475 to 517.

For more detailed insights and trends, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Downloads

Revenue

Quarter Summary