Top 5 Personal Finance Apps in Australia: Q1 2025 Performance

The first quarter of 2025 saw significant activity among personal finance apps in Australia, with WeMoney: Pay off debt faster, Splitwise, CDFpay, Buddy: Budget Planner App, and Smartsalary leading the charts.

WeMoney: Pay off debt faster from WeMoney showed a strong start with weekly revenue peaking at around $8.6K in mid-January. However, it experienced a decline towards the end of the quarter, settling at approximately $1.6K. Downloads peaked at over 20K in early January, with numbers tapering off to about 4.4K by the end of March. Active users remained robust, fluctuating around 70K throughout the quarter.

Splitwise maintained a stable revenue stream, starting at $3.1K and closing the quarter at $2.2K. The app saw a consistent download rate, peaking at 6.9K initially and maintaining around 5.3K towards the end. Active users slightly decreased from 155K to about 139K, indicating steady engagement.

CDFpay saw a notable increase in downloads, starting from 264 and reaching over 7.6K by the end of January. However, this declined to around 659 by the end of March. No revenue data was recorded for this period.

Buddy: Budget Planner App from Buddy Budgeting AB experienced a peak in revenue at $3K in early January, with a gradual decrease to around $696 by the end of the quarter. Downloads started at 4.1K and decreased to approximately 1.9K. Active users also saw a decline from 5.1K to about 3.2K by the end of March.

Lastly, Smartsalary experienced a significant rise in downloads, especially in March, reaching up to 4.5K. Active users increased from 7.1K to over 12K by the end of the quarter.

These insights are derived from Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower's platform.