Top 5 Personal Finance Apps in Brazil: Q1 2025 Performance

In the first quarter of 2025, the top personal finance and budgeting apps in Brazil showed varied performance trends across downloads, revenue, and active users on a unified platform. The data, provided by Sensor Tower, highlights the dynamics of this competitive market.

Money Manager - Budget Planner from atiler banlaner saw fluctuating weekly downloads, peaking at around 45K in late February. Active users increased steadily, reaching nearly 95K by the end of March.

Toro Investimentos' Mobills: Budget Planner, a well-established app, maintained consistent revenue, averaging around $26K weekly. Downloads showed a slight decline mid-quarter, but active users remained robust, fluctuating around 500K.

Real Featherweight experienced a significant rise in downloads, starting at 1.3K in January and climbing to over 56K by late February. However, revenue data was not available for this period.

Money Tracker-Expense & Budget by Horoscope365 reported modest revenue, averaging $300 to $400 weekly. Downloads and active users showed a downward trend, with downloads reaching a low of 9.2K in late March.

Lastly, Splitwise from Splitwise maintained a steady revenue stream, with a slight peak at $9.7K in late December. Downloads varied, peaking at 37K in December, while active users saw a resurgence in late March, reaching up to 259K.

For a deeper dive into these trends and more insights, visit Sensor Tower's comprehensive reports on app performance across various markets.