In the first quarter of 2025, the Middle East saw significant activity in the personal finance app sector across both iOS and Android platforms. Here's a breakdown of the performance of the top five apps, based on data from Sensor Tower.

Daily spending from chopnownow marked a notable journey with weekly downloads starting at 4.4K, peaking at 13.8K by the end of February, and then dropping to 1.6K in March. Active users increased from 1.9K to over 10K in early March, before settling at around 4.7K by the end of the quarter.

ADCB Hayyak, developed by Abu Dhabi Commercial Bank, maintained a robust download presence, ranging from 10K to over 25K weekly throughout the quarter. Active user numbers remained strong, peaking at 73K in February, before stabilizing around 67K by March-end.

Drahim: Manage & Grow Finances, from Saudi Arabia, experienced a surge in both revenue and downloads in late February, with revenue hitting $18.6K and downloads peaking at 24.3K. Active users consistently hovered around 90K, peaking at over 100K at the quarter's end.

Save Money: Budget, Expense by Now Developer from Vietnam, showed a steady increase in active users, rising from 1K to nearly 14.8K by the quarter's close. Downloads varied, peaking at 12.9K mid-quarter.

Lastly, Money Manager - Budget Planner saw a progressive rise in downloads, reaching a high of 9K in March. Active users also increased significantly, from 3K to over 21K by the end of the quarter.

For more in-depth insights and analytics, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025