Top 5 Personal Finance Apps in Turkey: Q1 2025 Performance

The first quarter of 2025 showcased interesting trends for the top personal finance budgeting and planning applications in Turkey. Here's a closer look at the performance of these apps based on data from Sensor Tower.

Monay: Birikim & Para Yönetimi from Moneye saw a varied performance throughout the quarter. Weekly revenue peaked at approximately $388 in early January before declining to $88 by the end of March. Downloads initially surged to 5K but tapered off to around 1.2K. Active users showed a peak of 20.4K in early February, followed by a decline to 8.4K by the end of the quarter.

Money Tracker:Expense & Budget experienced steady revenue, with a peak of $386 in the last week of March. Downloads fluctuated, starting at 2K, dipping mid-quarter, and ending strongly at 2K. Active users increased consistently, reaching 7.7K by the quarter's end.

Money Manager Expense & Budget maintained a stable revenue pattern, averaging around $600 weekly. Downloads decreased from 1.5K to 1.2K over the quarter, while active users saw a slight decline from 46K to 41K.

ParaPlus had no revenue during the quarter but showed a steady increase in downloads, ending at 1.3K. Unfortunately, active user data was not available for this app.

Splitwise from Splitwise, Inc. showed a healthy revenue growth, peaking at $658 in March. Downloads remained relatively stable, ending at 858. Active users fluctuated but ended strongly at 10.8K.

These insights highlight the dynamic nature of the personal finance app market in Turkey. For more detailed analytics and trends, visit Sensor Tower.