In the first quarter of 2025, the top shopping applications in Russia demonstrated varied performance trends across downloads and active users. Here's a closer look at the data provided by Sensor Tower.

WILDBERRIES saw a fluctuating download pattern, starting with approximately 362K downloads at the beginning of the quarter and peaking at around 470K in mid-February. Active users remained robust, fluctuating slightly but maintaining over 67M throughout the quarter.

Озон: онлайн интернет-магазин experienced a steady download trend, with numbers ranging from 269K to 339K. The app's active user base showed consistent growth, reaching about 59M by the end of March.

Пятёрочка: доставка продуктов displayed a consistent increase in downloads, peaking at 274K towards the end of March. Active users also saw a gradual rise, ending the quarter with nearly 19M users.

Джум: интернет-магазин had a variable download pattern, with a notable increase mid-March, reaching 271K. Active users grew significantly, closing the quarter at approximately 2.5M.

Finally, Магнит: акции и доставка maintained a stable number of downloads, with a slight peak in early March. Active users showed an upward trend, peaking at around 18M mid-March.

For more detailed insights and data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Downloads

Quarter Summary