In the first quarter of 2025, the social app landscape in Brazil saw significant activity across the top five platforms, with data provided by Sensor Tower offering insights into trends in downloads, revenue, and active users.

TikTok Lite - Save Data & Fast from TikTok Pte. Ltd. exhibited a steady climb in weekly revenue, peaking at approximately $463K by the end of March. Downloads reached their zenith mid-January with about 1.9M, while active users slightly decreased from 67.1M to 65.4M over the quarter.

Instagram, published by Instagram, saw a high in weekly revenue at $488K at the end of January. Downloads spiked to 1.1M mid-January, and active users remained relatively stable throughout the quarter, hovering around 102M.

Facebook from Meta Platforms, Inc. experienced a modest revenue increase, culminating at $32.5K in late February. Downloads reached just over 510K in mid-January. However, active users declined slightly, ending the quarter at 92.4M.

Kwai Lite-versão leve do Kwai by Grand Kwai Limited saw weekly revenue peaking at $50.8K in early February. Downloads were highest at 808K in mid-January, while active users saw a slight drop from 30.5M to 28.9M.

Threads, also from Instagram, maintained a steady download rate, peaking at 607K in the last week of March. Active users gradually increased, reaching a high of 32.9M by the end of the quarter.

For more detailed insights and analysis, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025