In the first quarter of 2025, the social app landscape in New Zealand presented interesting trends across downloads, revenue, and user engagement. Here’s a closer look at the performance of the top five social apps, based on data from Sensor Tower.

Facebook experienced a steady increase in weekly revenue, peaking at approximately $8.5K in mid-March. Weekly downloads hovered around 12K, with a slight dip in early March. Active users remained strong, fluctuating between 1.8M and 1.9M throughout the quarter.

Instagram saw its weekly revenue reach around $7.1K towards mid-March, with downloads consistently around 11K. The app maintained a stable user base, with active users ranging from 740K to 770K.

TikTok - Videos, Shop & LIVE demonstrated robust revenue, starting at $180K and closing the quarter at about $158K. Downloads were steady, averaging around 11K weekly, while active users showed a notable increase, reaching 627K by the end of March.

Threads did not generate revenue this quarter but maintained a consistent download rate, peaking at 13K in early January. Active users varied, starting at 465K and stabilizing around 446K by the end of the quarter.

小红书 — 你的生活兴趣社区 showed a revenue peak of $1.7K in mid-March. Downloads saw a sharp drop after an early spike, settling below 1K weekly. Active users decreased from 35K to 17K over the quarter.

For more detailed insights and data analysis, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025