In the first quarter of 2025, the performance of the top social apps in the United States showcased varied trends across downloads, revenue, and active users. Here's a closer look at how each app performed:

TikTok - Videos, Shop & LIVE from TikTok Pte. Ltd. saw its weekly revenue peak at around $30.3M in early January, with a subsequent dip and recovery to $28.4M by the end of March. Weekly downloads peaked mid-quarter at approximately 1.6M, while active users grew steadily from 98.8M to 95.7M.

Instagram experienced fluctuations in revenue, starting the quarter with $1.2M and closing at $864K. Weekly downloads began at 734K, peaking at 994K in late January before declining to 698K. Active users remained relatively stable, fluctuating slightly but maintaining over 120M throughout the quarter.

Facebook from Meta Platforms, Inc. maintained a consistent revenue pattern, with a slight peak of $1.2M in late February. Downloads hovered around 500K to 600K weekly, while active users showed minor variations, consistently exceeding 217M.

Threads saw no revenue but had a notable increase in downloads, reaching over 1M in the final week of March. Active users fluctuated but ended the quarter at just under 40M.

小红书 — 你的生活兴趣社区 reported a modest revenue increase, peaking at $93.8K in early March. Downloads spiked dramatically to 2.9M in mid-January before stabilizing to under 32K. Active users showed a downward trend from 6.8M to 2M.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the social app landscape. For more detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025