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In the first quarter of 2025, the top tax preparation and planning apps in the United States showed varied performance metrics in terms of downloads, revenue, and active users. Here's a detailed look at how these apps fared:
TurboTax: File Your Tax Return by Intuit Inc. saw a dynamic quarter. Weekly downloads peaked at over 807K in late January, while weekly revenue showed a steady increase, reaching around $25K by the end of March. Active users climbed to approximately 2M in early February, before stabilizing around 1.6M towards the quarter's end.
IRS2Go maintained a consistent presence with weekly downloads reaching a high of 254K mid-February. Active users grew steadily, peaking at nearly 1.4M in February, showcasing the app's continued relevance in tax season.
MyBlock from HRB Tax Group, Inc. experienced significant growth in downloads, which peaked at 137K in late January. The active user base also saw an upward trend, reaching 193K at its peak before settling around 159K by the end of March.
H&R Block Tax Prep: File Taxes, another offering from HRB Tax Group, Inc., had a gradual increase in downloads, which topped at 95K in late January. Active users mirrored this trend, peaking at 66K. The app generated minimal revenue, with a slight uptick to $3 at the end of March.
TaxDome Client Portal showed steady performance with downloads consistently around 23K weekly by early February. Active users increased gradually, reaching over 105K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower for comprehensive app performance insights.