Top 5 Theme Park Apps in Brazil: Q1 2025 Performance

In the first quarter of 2025, BCW+ showed a dynamic download pattern, peaking at approximately 15.7K weekly downloads in early January before a gradual decline to 7.1K by the end of March. Its weekly active users fluctuated, reaching a high of 24.5K mid-January and settling around 22.8K at the quarter's end.

The My Disney Experience app saw a consistent decrease in weekly downloads, starting at 6.9K and ending at 2.5K. Revenue for the app began at $29.7K per week and gradually declined to $11.4K, while active users decreased from 7.3K to 3.9K.

Universal Orlando Resort experienced a decline in weekly downloads, beginning at 4.5K and dropping to 1.4K. Its active user base followed a similar trend, with numbers decreasing from 10.7K to 6.5K over the quarter.

The Disneyland® Paris app maintained steady download numbers, starting at 2.9K and ending at 1.7K. Weekly revenue was modest, with fluctuations between $18 and $121, while active users hovered around 9.7K at the start, decreasing to 7.7K by March.

Lastly, SeaWorld downloads showed a downward trend from 2.3K to 596, and active users decreased from 2.6K to 1.2K during the quarter.

These insights, sourced from Sensor Tower, highlight shifting user engagement in Brazil's theme park app market. For more detailed analytics, visit Sensor Tower.