2026 State of Mobile is Live!

In the second quarter of 2025, the top personal finance apps on Android in Israel demonstrated varied performance in terms of downloads, revenue, and active users. Here's a closer look at how each app fared:
FamilyBiz showed a notable fluctuation in weekly revenue, peaking at around $1.5K in mid-April, before experiencing a dip and ending the quarter at approximately $601. Downloads saw an initial rise, reaching 373 in April, but slowly tapered off to 94 by the end of June. The app maintained a steady active user base, starting at 5.3K and slightly declining to 3.9K over the quarter.
MyFinanda - פשוט לשלוט בכסף! experienced a consistent revenue flow, with weekly figures mostly hovering around $200. Downloads began at 84 and dropped to 67 by the end of June, reflecting a gradual decrease in user acquisition.
Splitwise had a steady revenue stream, reaching a high of $230 in May. Downloads peaked at 698 in mid-April but saw a decline towards the end of the quarter, finishing at 470. Active users started at 22K and decreased to 15.2K by late June, indicating a shift in user engagement.
YNAB reported modest revenue, with a notable peak of $179 in early June. Downloads were low, starting at 8 and slightly increasing to 19 by the end of the quarter. Active users remained stable, fluctuating slightly around the 100 mark.
Fast Budget - Expense Manager saw a gradual decline in revenue, from $124 at the start of the quarter to $85 by the end. Downloads showed a similar pattern, starting at 120 and declining to 77. Active users demonstrated a downward trend from 836 to 679.
These insights, derived from Sensor Tower data, highlight the dynamic nature of the personal finance app market in Israel. For more detailed insights, you can explore additional data on Sensor Tower's platform.