In the second quarter of 2025, the Saving Money - Budget Expense app experienced notable fluctuations in downloads and active users. Weekly downloads peaked at 9.5K in early June before dropping to 392 by mid-June. Active users saw a steady rise, reaching a peak of 11.1K in early June.

Zenna showed a significant jump in weekly downloads, starting from 478 in early April and peaking at over 16K in mid-April. Active users mirrored this trend, with numbers climbing to nearly 12K during the same period.

Monay: Birikim & Para Yönetimi maintained consistent weekly downloads, fluctuating between 900 and 1.7K. Weekly revenue showed a modest increase, with a peak of $293 in late May. Active users peaked at 5.9K in mid-May before dropping sharply by the end of June.

The Cashew—Expense Budget Tracker app saw a substantial increase in both downloads and active users starting in June. Downloads rose to 6.7K by late June, while active users surged to 6.5K in the same period. Weekly revenue also saw an upward trend, peaking at $383 in early June.

Finally, Money Tracker-Expense & Budget maintained a steady revenue stream, with weekly figures ranging from $166 to $415. Downloads were stable, with a slight increase to 927 by the end of June. Active users remained consistent, hovering around 8K throughout the quarter.

These insights are based on data from Sensor Tower, providing a detailed look into the performance of personal finance applications in Turkey. For more comprehensive insights, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary