In the second quarter of 2025, the top social apps on the Android platform in Europe showcased varied trends in downloads, revenue, and active users. Here's a closer look at the performance of these popular apps, based on data from Sensor Tower:

TikTok - Videos, Shop & LIVE maintained a strong presence with weekly revenues peaking at around $15M in late April. Downloads fluctuated, starting at approximately 980K and closing the quarter with close to 991K. Active users saw a slight increase, from 104.4M to 105.9M.
Instagram experienced steady growth in revenue, climaxing at $375K in early June. The app's downloads increased modestly, reaching 744K by the end of June. Active users consistently grew, from 145.6M to over 147.7M.
Facebook showed a gradual rise in revenue, concluding the quarter at about $199K. Downloads remained stable, hovering around 599K. Active users saw a slight decline, ending at approximately 151.9M.
Threads saw a consistent download rate, averaging around 420K to 454K weekly. Active users experienced minor fluctuations, starting at 17.5M and closing the quarter at 16.9M.
TikTok Lite - Save Data & Fast had a modest revenue stream, peaking at $4.2K in late June. Downloads increased towards the end, reaching 345K. Active user numbers grew, from 6.1M to nearly 6.9M.

For more detailed insights and analysis, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025