In the second quarter of 2025, the top apparel applications on iOS in Europe showcased varied performance trends, reflecting their popularity and user engagement. Here's a closer look at the weekly download and active user metrics for these leading apps.

SHEIN - Shopping Online experienced a significant increase in weekly downloads, starting from around 324K at the beginning of April and peaking at approximately 542K by the end of June. The app maintained a robust user base with active users rising from 22M to nearly 25M over the quarter.

ZARA saw a notable spike in downloads in the last week of June, reaching over 311K, a significant jump from its usual range of around 130K to 140K. Active users also rose sharply towards the end of the quarter, climbing from 3.9M to over 5.1M in June.

Zalando – Online fashion displayed steady download numbers, fluctuating between 110K and 130K. Its active user base showed a mild decline initially but rebounded to end the quarter at approximately 7.9M, up from 7.3M earlier.

H&M recorded a peak in downloads mid-June, with numbers reaching around 145K. The active user count reflected a similar pattern, increasing from 5.1M to over 5.3M as the quarter progressed.

BERSHKA had a remarkable increase in downloads in late June, hitting over 121K, up from its usual range of around 50K. Active users also surged, moving from just under 1M to about 1.5M towards the end of the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the apparel app market in Europe. For more detailed analytics and trends, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: June 2025

Downloads

Quarter Summary