In the second quarter of 2025, the beauty retail sector on iOS in the United Kingdom saw varied performance across the top applications. Here's a closer look at the trends for these leading apps.

Boots maintained a strong presence with weekly downloads peaking at around 34K in late May. Its weekly active users fluctuated, starting at approximately 1.1M and peaking at 1.2M towards the end of April.

Superdrug - Beauty and Health showed consistent download numbers, peaking at nearly 20K in the last week of May. Active users increased steadily, reaching over 283K by the end of June.

Feelunique: Limitless Beauty experienced a peak in downloads at about 15.8K in late May, while weekly active users remained stable, fluctuating between 134K and 167K.

LOOKFANTASTIC: Beauty & Makeup had a notable spike in downloads, hitting over 18.5K in mid-June. Active users started at over 213K and saw a decline, ending the quarter at approximately 152K.

CHARLOTTE TILBURY: EASY BEAUTY witnessed a significant increase in downloads, with numbers soaring to over 18.6K by the end of June. Active users showed a gradual increase, starting at 91K and reaching over 104K at quarter's end.

These insights are based on data from Sensor Tower, offering a glimpse into the digital landscape of beauty retail apps in the UK. For more detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Retail

Downloads

Quarter Summary