The second quarter of 2025 saw interesting trends among the top beauty retail apps on iOS in Poland. According to data from Sensor Tower, these apps exhibited varied patterns in downloads and active user engagement.

Notino: profumi e cosmetici experienced a notable increase in weekly downloads, peaking at around 9.7K in the week of June 23. The app's active users fluctuated, reaching a high of approximately 141.6K by the end of June.

SEPHORA - Maquillage, Parfum maintained a steady download rate, with a significant peak of about 8.1K downloads in the week of April 21. Active users showed a slight decline towards the end of the quarter, settling at around 162.4K.

hebe - zdrowie i piękno demonstrated a consistent download performance, with a peak of approximately 6.2K in late June. The app's active user base remained robust, hovering around 408K by the quarter's end.

Rituals Home & Body Cosmetics saw a significant spike in downloads in early April, reaching about 15.2K, before tapering off. Active users showed minor fluctuations, ending the quarter at roughly 17.7K.

Lastly, Douglas.pl - Perfumeria experienced a steady increase in downloads, culminating in approximately 4K in the final week. Active users showed a downward trend, with the quarter closing at about 59.7K.

For more detailed insights and data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: June 2025

Retail

Downloads

Quarter Summary