Top 5 Casual Games on iOS in the UK: Q2 2025 Performance

In the second quarter of 2025, the UK iOS market saw notable activity among casual games, as reported by Sensor Tower. Here's a closer look at the performance of the top five apps in this category.

Offline Games - No Wifi Games from Moreno Maio showed a consistent revenue climb, peaking at approximately $2.4K in late May. Weekly downloads varied, with a high of 37.9K in the same period. The app maintained a strong user base, with active users reaching 555K by the end of June.

Township, developed by Playrix, experienced a peak in revenue at around $409K in mid-April. Downloads reached their highest at 38.6K in April, while active users steadily rose to 280K by the quarter's end.

Subway Surfers from Sybo Games ApS saw its revenue peak at about $2.9K in mid-April, with downloads reaching 25.1K around the same time. The game maintained a robust user engagement, with active users peaking at 547K in late June.

Royal Kingdom by Dream Games showed impressive growth, with revenue hitting a high of $276K by the end of June. Downloads increased steadily, peaking at 29.1K in the final week, while active users reached 327K.

Lastly, Royal Match also from Dream Games, maintained its lead with revenue reaching over $1.3M in mid-April. Downloads peaked at 21.2K in April, while active users hovered around 439K by the end of June.

These insights highlight the dynamic nature of the casual gaming market in the UK. For more detailed analysis, visit Sensor Tower.