The second quarter of 2025 saw significant activity among the leading consumer finance applications on the iOS platform in the United States. Data from Sensor Tower provides insights into the performance of these top apps, showcasing trends in downloads, revenue, and active users.

EveryDollar: Budget Management experienced fluctuations in weekly revenue, peaking at around $173K in mid-April before declining to approximately $32K by the end of June. Downloads varied, starting at 34.7K in early April and remaining relatively stable, ending the quarter with about 31.2K. Active users displayed a slight downward trend over the quarter, closing with 717K from an initial 880K.

Rocket Money - Bills & Budgets showed a dynamic revenue pattern, with a high of $144K in early June. Downloads remained robust, peaking at 90.1K in late May. The app maintained a strong user base, with active users reaching over 3.1M by the end of the quarter.

Copilot: Track & Budget Money saw its revenue fluctuate, starting at $152K and ending at $88.2K. Downloads were steady, with a notable increase to 12.2K in late June. Active users remained consistent throughout the quarter, closing at around 75.5K.

Monarch: Budget & Track Money demonstrated a gradual increase in revenue, culminating at approximately $78.7K in late June. Downloads also rose steadily, reaching 19.1K by the quarter's end. The app’s active users grew consistently, ending with 141K.

Finally, YNAB exhibited a stable revenue trend, with a peak of $72.7K in late June. Downloads remained steady, with a slight increase to 11.9K towards the end of the quarter. Active users showed some decline, ending the quarter with 584K.

For more detailed insights and analysis, visit Sensor Tower's website.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary