In the second quarter of 2025, the consumer finance app landscape in Romania on the iOS platform showed varied performance across the top applications. Here's a closer look at their trends, based on data from Sensor Tower.

Revolut: Send, spend and save maintained a consistent download rate throughout the quarter, peaking at approximately 6.6K in early April. The app's weekly active users fluctuated around 1.3M, with a notable peak of nearly 1.36M in mid-June.

BT Pay experienced its highest downloads in the first week of April, reaching 8.2K. Active users remained relatively stable, hovering around 1M, with a slight decline towards the end of the quarter.

George Romania saw a gradual increase in weekly downloads, starting at 5.3K in late March and peaking at 5.2K in mid-May. Active users showed moderate fluctuations, closing the quarter at approximately 345K.

Raiffeisen Smart Mobile had a steady download pattern, with figures ranging from 2.3K to 3.9K. Active users showed a positive trend, increasing from 342K to over 383K by the end of June.

ING HomeBank displayed consistent download numbers, with a peak of 2.6K in late June. The app's active user base was around 560K at the beginning of the quarter, slightly decreasing to 533K by the end.

These insights reflect the dynamic nature of consumer finance apps in Romania, highlighting varied user engagement and adoption trends. For more detailed analytics, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

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