In the second quarter of 2025, the fashion game category on iOS in the United States showed diverse performance trends across the top five applications. Here's a detailed look based on Sensor Tower's data.

Project Makeover from Magic Tavern, Inc. saw its weekly revenue peak at approximately $928K by the end of June. Weekly downloads fluctuated, reaching a high of around 22.7K in the final week of the quarter. Active users initially grew from 654K to over 1M in early June, before settling at 767K.

Covet Fashion: Dress Up Game by Crowdstar LLC experienced a peak in weekly revenue in mid-May at about $199K. Downloads remained relatively stable, with a slight increase to 3.2K at the quarter's end. Active users saw a gradual increase, reaching 134K by late June.

SuitU: Fashion Avatar Dress UP from Libii HK Limited showed a significant spike in revenue in early June, hitting $136K. Downloads were steady, concluding the quarter with approximately 9.1K. Active users, however, decreased from 80K to 47.8K by the end of June.

Glow Fashion Idol by Crazy Labs saw a consistent increase in weekly revenue, peaking at $108K in early June. Downloads surged mid-quarter, reaching 50.5K in early June. Active users rebounded towards the end of the quarter, ending at 80.5K.

Finally, Merge Studio: Fashion Makeover from Paxie Games experienced steady weekly revenue, with a slight decline towards the end of June, closing at $49K. Downloads varied, peaking at 23.3K in early May. Active users decreased from 207K to 135K by the end of the quarter.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

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Quarter Summary