In the second quarter of 2025, the health and fitness app market on iOS in the Middle East saw dynamic trends across the top five applications. Here’s a closer look at their performance.

MyFitnessPal: Calorie Counter from MyFitnessPal, Inc. experienced a consistent increase in weekly revenue, peaking at approximately $40K by the end of June. Weekly downloads fluctuated, starting at around 10K and reaching a high of 14.1K mid-April before stabilizing at 11.9K. Active users grew steadily from 83K to over 86K during the quarter.

Flo Cycle & Period Tracker by FLO HEALTH UK LIMITED showed a varied revenue pattern, with weekly earnings moving between $22K and $29K. Downloads started strong at 11.8K in early April but generally trended downwards, closing the quarter at 7.9K. Active users remained stable, hovering around 150K to 160K.

BetterMe: Health Coaching from BetterMe Limited had a steady revenue stream, with slight increases leading to $14K by the end of June. Downloads peaked at 3.7K in early June, while active users initially rose to 14.4K before declining to around 9.6K.

Mezan ميزان, developed by AI World, saw significant fluctuations in revenue, starting at $8.6K and reaching $17.3K in early May. Downloads were robust, peaking at 23K in early April. Active users saw a rise from 21.5K to 43.3K mid-May, before settling back to 21.7K.

Strava: Run, Bike, Walk from Strava, Inc. maintained a steady revenue around $11K to $12K throughout the quarter. Downloads increased, particularly in June, reaching around 4.5K. Active users remained stable, growing slightly from 32.2K to 35.2K.

These insights are derived from Sensor Tower data, where more detailed analytics can be explored. The trends highlighted reflect the dynamic nature of user engagement and monetization strategies in the health and fitness app sector.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025