In the second quarter of 2025, the performance of the top insurance apps on the iOS platform in the United Kingdom showed varied trends in downloads and active user engagement. This data, sourced from Sensor Tower, provides insights into the market dynamics.

Hastings Direct Insurance saw consistent weekly downloads, maintaining figures around 21K to 23K. The app's weekly active users increased significantly from 211K at the start of the quarter to 313K by the end of June, indicating growing user engagement.

Admiral Insurance experienced stable weekly downloads, hovering between 11K and 13K. Weekly active users fluctuated slightly, starting at 132K and ending the quarter at around 127K.

Cuvva maintained a steady download rate, with figures ranging from 9K to 10K. The app's active users peaked mid-quarter at about 48K, before settling at approximately 37K by the end of June.

MyAviva - Insurance & finance saw weekly downloads ranging from 7.5K to 9.2K. Active users demonstrated a decline from 191K at the beginning to 126K towards the end of the quarter.

Legal & General initially had downloads around 10K, which dropped significantly before rebounding to over 11K by the end of the quarter. Active users displayed a positive trend, increasing from 45K to 55K.

For more detailed insights into these trends, visit Sensor Tower's platform for comprehensive analytics.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

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