In the second quarter of 2025, the iOS platform in Brazil witnessed notable performance from top investing and financial management applications. Here’s a look at the key metrics for these leading apps.

XP Investimentos saw a varied trend in weekly downloads, peaking at around 13.4K in mid-May, before settling at approximately 11K by the end of June. The app maintained a robust base of weekly active users, fluctuating between 1.05M and 1.22M throughout the quarter.

Binance: Buy Bitcoin & Crypto experienced a steady decline in weekly downloads, starting with 11.5K in early April and decreasing to about 8.1K by the end of June. The app's active users mirrored this trend, with numbers starting at 575K and dropping to around 490K.

BTG Pactual Investimentos showed an increase in downloads mid-quarter, peaking at 4.9K in late May. Active users also rose, reaching over 193K in the same period, before slightly declining to approximately 164K by the end of June.

Puzzle - Aleo Wallet recorded a significant decline in both downloads and revenue. Downloads began at 11.1K in late March, dropping to zero by June. Revenue also fell from $4.8K in March to a low of $18 in mid-June.

Nova Clear had a spike in late May, with downloads hitting 6.6K. However, this was followed by a decline, with the quarter ending at around 549 downloads weekly.

These insights are based on data from Sensor Tower, offering a snapshot of the evolving landscape of financial apps in Brazil. For more detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

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Quarter Summary