In the second quarter of 2025, the top lifestyle applications on the iOS platform in the United States showed intriguing trends in downloads and active users. This analysis, powered by data from Sensor Tower, provides a snapshot of these performance metrics.

T-Life from T-Mobile saw weekly downloads fluctuate, starting at around 255K and experiencing a notable rise to 266K by the end of April, before settling around the 177K mark by the end of June. The app maintained a strong base of weekly active users, beginning at approximately 5.8M and peaking at 5.9M in early June.

Pinterest consistently recorded weekly downloads ranging from 199K to 223K. Its active user base was impressively stable, maintaining around 34M to 35M users throughout the quarter, with a slight dip towards the end.

Lemon8 - Lifestyle Community experienced a decline in weekly downloads from 251K at the start of the quarter to about 143K towards the end. Active users followed a similar downward trend, beginning at 4.7M and decreasing to around 3.6M by the end of June.

Zillow Real Estate & Rentals showed steady weekly downloads, with numbers hovering around 126K to 140K. The app maintained a strong presence with active users, peaking at over 15M in late May and ending the quarter with approximately 14.5M users.

Ring - Always Home demonstrated a positive trend in weekly downloads, increasing from 94K to 134K. It also showed robust engagement, with active users peaking at over 21M by the end of the quarter.

For more detailed insights and data, visit Sensor Tower's platform. These trends highlight the dynamic nature of app performance and user engagement in the lifestyle category on iOS in the US.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Quarter Summary