In the second quarter of 2025, the top personal finance apps in Israel on the iOS platform showcased varied performance metrics. Here's a breakdown based on data from Sensor Tower.

FamilyBiz - כסף ביטוח פנסיה saw a notable peak in weekly revenue, reaching approximately $1.4K in mid-May. Downloads fluctuated, starting at 163 in early April and dipping to 15 by late June. Active users remained relatively stable, with minor fluctuations around 2.3K to 2.5K throughout the quarter.

Splitwise maintained consistent weekly revenue, with a peak of $296 at the end of June. Downloads varied, reaching a high of 1.3K in early June, while active users experienced a decline from 42.2K to 29.4K over the quarter.

TravelSpend: Travel Budget App showed a steady revenue stream, peaking at $325 in mid-April. Weekly downloads remained under 300, showing modest fluctuations throughout the quarter.

iCount - Business Management experienced a peak in revenue at $335 in early June. Downloads were sporadic, peaking at 131 in late May.

!פשוט לשלוט בכסף - MyFinanda had a consistent revenue pattern, reaching $140 in late June. Download numbers were low, with a peak of only 68 at the start of the quarter.

For more detailed insights, visit Sensor Tower. These metrics highlight the dynamic nature of the personal finance app market in Israel during this period.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary