In the second quarter of 2025, personal finance apps on the iOS platform in the United States showcased varied performance trends. According to Sensor Tower data, these top apps experienced significant fluctuations in downloads, revenue, and active users.

Rocket Money - Bills & Budgets saw a notable increase in weekly revenue, peaking at approximately $144K in early June. The app's weekly downloads displayed a rise towards the end of the quarter, reaching 88K in the last week of June. Active users showed a mix of fluctuations, ending the quarter slightly higher at over 3M.

MoneyLion: Banking & Cash Back maintained a consistent download rate, with a peak of around 55K in late May. Active users experienced a decline mid-quarter but recovered slightly to close at about 744K.

Albert: Budgeting and Banking demonstrated steady growth in weekly downloads, reaching over 50K by the end of June. Active users also showed a positive trend, increasing to over 509K.

Cleo AI: Smart Money Manager experienced a gradual increase in downloads, peaking at nearly 40K in the final week of the quarter. Active users rose consistently, reaching over 439K by the end of June.

Finally, Splitwise had a varied performance in revenue, with a peak of about $22K in mid-June. Downloads showed a steady increase, peaking at nearly 40K in mid-June. Active users saw a significant rise towards the end of the quarter, reaching approximately 1.4M.

For more detailed insights and data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary