In the second quarter of 2025, the performance of the leading apparel applications in Australia on a unified platform reveals interesting trends. Data provided by Sensor Tower gives a comprehensive view of the downloads and active user numbers for these popular apps.

SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, peaking at 43.7K in late May, while maintaining a consistent user base with active users reaching over 2.2M in mid-June.

UNIQLO AU experienced a steady increase in weekly downloads, reaching approximately 15.8K by the end of June. The app's active user base grew from 101K to 146K throughout the quarter.

Halara demonstrated gradual growth in downloads, with numbers rising to 6.7K in early June. Active users mirrored this pattern, increasing steadily to 23.4K by the end of the quarter.

THE ICONIC – Fashion Shopping had a variable download rate, peaking at 6.7K in early April, while its active user base remained stable around 167K.

Finally, H&M maintained a consistent download rate, with a notable peak of 6.5K in early June. The active user count fluctuated slightly but ended the quarter strong at 64.9K.

For more detailed insights and trends, visit Sensor Tower, where you can explore further into the performance of these apps.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Quarter Summary