In the second quarter of 2025, the top apparel applications in Germany experienced varied trends in downloads and active users, according to data from Sensor Tower.

SHEIN - Shopping Online saw a steady increase in weekly downloads, starting from 89.9K in early April and reaching up to 113.7K by mid-May. The app maintained a high level of weekly active users, peaking at approximately 6.7M at the end of June.

Takko Friends experienced fluctuating download numbers, with notable peaks at 96.3K at the end of April. The active user count showed a downward trend, decreasing from 1.08M in early April to around 680K by the end of June.

Zalando – Online fashion maintained a consistent increase in downloads, culminating at 38.3K in late June. The active user base fluctuated but generally remained strong, with numbers around 4.6M by the quarter's end.

H&M showed a significant boost in downloads mid-June, reaching 47.5K. The number of active users exhibited a similar pattern, peaking at over 3.1M during the same period.

ZARA displayed stable download rates with a remarkable spike to 41.6K in late June. Active users also showed an upward trend, peaking at about 903K in the same timeframe.

These insights, sourced from Sensor Tower, offer a glimpse into the dynamic landscape of the apparel app market in Germany. For more detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

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