In the second quarter of 2025, the top apparel applications on the unified platform in Europe demonstrated diverse performance trends. Here, we explore the weekly downloads and active user metrics for the leading apps, as reported by Sensor Tower.

SHEIN - Shopping Online saw a notable rise in weekly downloads, starting at approximately 762K and peaking at over 1.29M by the end of June. The app's active users also increased steadily, from 61.5M to nearly 68.9M throughout the quarter.

ZARA experienced a surge in weekly downloads, particularly towards the end of the quarter, spiking to about 485K in late June. Active users fluctuated, reaching a high of over 9.2M during the same period.

Zalando – Online fashion maintained a relatively stable download rate, with slight increases, ending the quarter at around 217K. Its active user base showed a slight recovery from mid-quarter lows, closing at approximately 19.2M.

H&M downloads peaked mid-quarter at 269K before settling at 177K. Active users remained consistent, with slight fluctuations, reaching over 10M by the quarter's end.

efootwear.eu online shoe store showed a varied download pattern, starting at 92K and decreasing to 84K by June's end. Active users hovered around 2M, with minor fluctuations.

For more insights and detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Quarter Summary