During the second quarter of 2025, the top apparel applications on a unified platform in Turkey displayed notable performance trends. Here's a closer look at the weekly downloads and active users for these leading apps.

SHEIN - Shopping Online began the quarter with weekly downloads of approximately 13.2K, which surged to a remarkable 401K by the end of June. The app's weekly active users mirrored this growth, starting at 325K and peaking at nearly 1.2M.

Trendyolmilla maintained a consistent pattern in downloads, fluctuating between 68.6K and 129K. Active users saw a peak at over 5.5M in early May, ending the quarter at around 5.3M.

DeFacto - Clothing & Shopping showed a steady increase in weekly downloads mid-quarter, reaching a high of 88K. Active users also saw a rise, peaking near 2.2M before a slight drop to 1.75M by the end of June.

ZARA experienced a significant boost in downloads, particularly in late June, with numbers rising to 138K. The active user base grew steadily, culminating in a peak of about 1.9M in late June.

FLO AYAKKABI had stable download numbers, ranging from 30K to 55K. Active users showed some fluctuation but ended the quarter at approximately 2.16M.

These insights are based on data from Sensor Tower, where more detailed analytics can be explored.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Quarter Summary