During the second quarter of 2025, the leading beauty retail applications in Australia demonstrated varied performance trends on the unified platform, with insights provided by Sensor Tower.

Sephora - Beauty Shopping showed fluctuating weekly downloads, starting at around 5.6K and peaking at 9.3K in early April. The app maintained a robust user base, with active users climbing from 78K to a high of 93K in mid-June.

MECCA - Beauty Shopping experienced a peak in weekly downloads of 8.6K in the first week of April. Active users remained relatively stable throughout the quarter, consistently around 140K.

Adore Beauty | Shop Beauty Now saw a significant surge in downloads, especially in late June, reaching up to 7.8K. Active users also increased, peaking at approximately 42K at the same time.

OLIVEYOUNG GLOBAL had modest download numbers, with a peak of 1.9K in early June. Active users fluctuated, with a noticeable rise to 5.5K by the beginning of June.

Finally, Lush Fresh Handmade Cosmetics showed a gradual increase in both downloads and active users throughout the quarter, with downloads peaking at 970 and active users reaching 1.2K in late June.

For a deeper dive into these trends, more insights can be found at Sensor Tower.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: June 2025

Retail

Downloads

Quarter Summary