In the second quarter of 2025, the performance of Brazil's top beauty retail apps on the unified platform highlighted notable trends in downloads and active user engagement. This analysis, based on data from Sensor Tower, sheds light on the activity across these popular applications.

O Boticário demonstrated strong weekly download figures, peaking at 215.9K in early June. Active user numbers fluctuated but remained robust, with a high of 3.4M in mid-May.

Natura (Oficial) saw downloads peak at 79K in early May. Active users varied throughout the quarter, reaching a high of 1.6M in early June.

Época Cosméticos & Perfumaria experienced a downward trend in downloads, with a low of 38.6K in mid-June. Active users, however, increased steadily, peaking at 716K in late June.

Beleza na Web: Cosméticos maintained a consistent download rate, culminating in a high of 52.3K at the end of June. The app's active users reached 705K in mid-April, indicating stable user engagement.

Lastly, SEPHORA: Maquiagem e Perfumes experienced a decline in downloads, ending at 15.9K in late June. Active user numbers showed a peak of 340K in mid-June, despite the drop in downloads.

For more detailed insights and comprehensive data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Retail

Downloads

Quarter Summary