In the second quarter of 2025, the top beauty retail applications in the United Kingdom showcased varying performance trends on a unified platform. Here's a breakdown of how these apps fared based on data from Sensor Tower.

Boots saw a consistent increase in weekly downloads, peaking at 63.7K in mid-May. However, the trend slightly declined towards the end of June, closing at around 52.9K. The app maintained robust weekly active user numbers, fluctuating between 1.7M to over 2M throughout the quarter.

Superdrug - Beauty and Health experienced a steady download rate, with a notable peak of 28K in late May. Active users steadily increased, reaching over 406K by the end of June, indicating a healthy engagement trend.

Feelunique: Limitless Beauty had fluctuating download numbers, with a significant drop in early June to 7.8K, but rebounded to close the quarter at 11.6K. Active user numbers remained relatively stable, hovering around 180K to 210K.

LOOKFANTASTIC: Beauty & Makeup showed an interesting spike in downloads mid-June, reaching 23.9K, before settling back to 3.4K by the end of the quarter. Active user engagement showed a slight decline from 298K to 212K over the period.

Lastly, CHARLOTTE TILBURY: EASY BEAUTY demonstrated a significant uptick in downloads towards the end of June, reaching 21.6K. Active users increased consistently, closing at over 131K, indicating growing interest and engagement.

These insights highlight the dynamic nature of app performance in the beauty retail sector. For more detailed analytics and trends, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Retail

Downloads

Quarter Summary