In the second quarter of 2025, the beauty retail app market in Poland showcased diverse trends across the top five applications on a unified platform. Here's a detailed look at their performance based on data from Sensor Tower.

hebe - zdrowie i piękno, published by JMDiF Sp. z o.o., experienced fluctuating weekly downloads, starting at around 17.1K and ending the quarter with 17.2K. The app's weekly active users remained robust, peaking at over 1.27M in late April and maintaining around 1.2M towards the end of June.

SEPHORA - Maquillage, Parfum saw a notable increase in weekly downloads early in the quarter, peaking at 17.1K in mid-April. Active users showed an upward trend, reaching approximately 313K by late May, though there was a slight decline to 265K by the end of June.

Notino: profumi e cosmetici had a significant spike in downloads in late April, reaching 18.7K, and maintained strong performance with over 18.5K downloads by the end of June. Its active user base increased steadily, closing the quarter at about 324K.

Rituals Home & Body Cosmetics displayed a decline in weekly downloads, starting from over 21.8K in early April to about 5K by the end of June. However, active users showed some resilience, peaking at 38.9K in mid-June before settling at around 32K.

Lastly, Douglas.pl - Perfumeria had stable download numbers, fluctuating between 5.6K and 8.4K throughout the quarter. The app ended the quarter with approximately 7.4K downloads, while active users decreased from 177K to 125K by the end of June.

For more detailed insights and data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Retail

Downloads

Quarter Summary