In the second quarter of 2025, the top beauty retail applications in Turkey showed varied performance trends on a unified platform. Here's a detailed look at their weekly downloads and active user numbers, sourced from Sensor Tower.

Gratis: Kişisel Bakım & Makyaj saw a significant peak in weekly downloads, reaching approximately 157K at the end of June. Active users also showed a rise, growing from 1.8M to over 2M during the quarter.

Watsons: Kozmetik ve Alışveriş experienced a consistent increase in downloads, culminating in about 56K in the last week of June. Active users fluctuated, ending the quarter at approximately 787K.

SEPHORA - Maquillage, Parfum had a notable surge in downloads mid-June, peaking at 57K, while maintaining a steady active user base around 327K by the end of June.

Kiko Milano: Makyaj & Kozmetik showed a gradual increase in both downloads and active users, with weekly downloads reaching nearly 15K and active users climbing to approximately 132K.

Finally, Yves Rocher maintained a steady download rate, with a slight increase to about 6K by the end of the quarter. Active users varied throughout the period, ending at around 51K.

For more insights and detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Retail

Downloads

Quarter Summary