In the second quarter of 2025, the top books applications in Bulgaria exhibited varied performance trends across downloads, revenue, and active users. This analysis, based on Sensor Tower data, provides insights into the key metrics for each app.

Storytel - Audiobooks Library from Storytel Sweden AB showed a dynamic performance in revenue, peaking at approximately $31.3K in early May. Weekly downloads fluctuated, with a notable spike to 6.9K in late April, while active users remained relatively stable, peaking at 141.5K in the same period.

Audible: Audiobooks & Podcasts experienced consistent revenue, maintaining around $2K weekly. Downloads saw a gradual decline, starting at 327 and dropping to 209 by the end of the quarter. Active users hovered around 11K, with slight fluctuations throughout the period.

Litres: Books and audiobooks had modest weekly revenue, reaching a high of $441 in mid-May. Downloads remained low, peaking at 98 in late June. Active users showed minor increases, reaching 497 in mid-June.

OneNovel saw a significant rise in revenue, peaking at $1.1K in late May. Despite an initial spike in downloads to 1.3K in late April, numbers stabilized around 300 in June.

GoodNovel - Booktok, Stories achieved steady revenue, with a high of $525 in early May. Downloads showed an upward trend, peaking at 151 in late April. Active users increased to 883 by mid-June.

These insights from Sensor Tower highlight the dynamic landscape of books apps in Bulgaria, offering a glimpse into their market performance. For more detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary