In the second quarter of 2025, the top consumer finance apps on a unified platform in the United States showed varied performance in terms of downloads, revenue, and active users. Here’s a closer look at the trends observed in these applications, based on data from Sensor Tower.

Rocket Money - Bills & Budgets experienced fluctuations in weekly revenue, with a notable peak at approximately $196K in early June. Downloads saw a decline from 143K at the start of the quarter to around 129K by the end, while active users remained robust, closing the quarter at around 4.6M.

EveryDollar: Budget Management showed a gradual decrease in weekly revenue, starting at $158K and dropping to about $69K by the end of June. Weekly downloads remained relatively stable, hovering around 42K, and active users ended the quarter at approximately 943K.

Copilot: Track & Budget Money saw a decrease in revenue, with figures starting at $152K and dipping to about $88K. Downloads fluctuated slightly, ending at around 10K, while active users showed a slight increase, reaching about 76K.

Monarch: Budget & Track Money reported steady growth in revenue, peaking at approximately $117K mid-June. Downloads also increased, starting at 16K and reaching 29K by the end of the quarter. Active users showed a consistent rise, closing the quarter at approximately 253K.

YNAB maintained a steady revenue stream, with a notable peak of $107K at the end of June. Downloads remained stable, averaging around 13K, while active users exhibited some variability, ending the quarter at about 760K.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary