During the second quarter of 2025, the performance of the top meal kit and specialty food apps in Oceania showed varying trends in downloads and user engagement.

Youfoodz: Custom Meal Plan, published by YOUFOODZ PTY LTD in Australia, saw weekly downloads fluctuate between 3.3K and 4.6K. The peak occurred in mid-May with 4.6K downloads, indicating a slight upward trend.

HelloFresh: Meal Kit Delivery maintained a steady download rate, ranging from 2.9K to 3.8K weekly. Active users began the quarter strong at 73.7K, peaking at 76.2K in early April, before experiencing a gradual decline to 59.8K by the end of June.

Vivino: Drink The Right Wine recorded a weekly revenue range of $1.9K to $2.7K, with a peak in late June. Downloads remained stable, fluctuating between 1.1K and 1.4K, while active users decreased from 9.9K to 7K over the quarter.

EveryPlate: Cooking Simplified showed a consistent download pattern, with figures ranging from 931 to 1.5K. Active users demonstrated an increase from 4.8K to 8.5K mid-quarter, followed by a slight decline to 6K by the end.

My Muscle Chef experienced modest download numbers, varying between 626 and 918 weekly.

These insights, sourced from Sensor Tower, highlight the dynamic landscape of meal kit and specialty food apps in Oceania. For more detailed data and analysis, visit Sensor Tower's platform.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary