Top 5 Delivered Meal Kits and Specialty Foods Apps in the US: Q2 2025 Performance

In the second quarter of 2025, the performance of the top delivered meal kits and specialty foods apps on a unified platform in the United States showcased diverse trends in downloads and active user engagement. Here’s a closer look at how these apps fared.

Factor_ Prepared Meal Delivery saw fluctuating weekly downloads, starting at approximately 58K and experiencing a gradual decline to around 41K by the end of June. The app maintained a robust weekly active user base, increasing from 633K to 669K throughout the quarter.

Misfits Market Grocery App experienced a peak in weekly downloads in early June with 21K, but saw a decrease to 12K by the quarter's end. Active users showed consistent growth, starting at 110K and reaching 124K by late June.

HelloFresh: Meal Kit Delivery began Q2 with 21K downloads, declining to 11K by the end of the period. Despite this, active users remained strong, with numbers fluctuating but ending at 1.07M.

EveryPlate: Cooking Simplified witnessed a steady download rate, beginning at 8.8K and ending at 6.4K. Active users showed a slight decrease from 150K to 145K by the quarter's conclusion.

Finally, Vivino: Drink The Right Wine maintained a consistent download rate, hovering around 6K throughout Q2. The app's active users experienced minor fluctuations, starting at 204K and finishing at 185K.

These insights are based on data from Sensor Tower, and more detailed analysis can be accessed on their platform.