In the second quarter of 2025, the UK witnessed significant activity in the health and fitness app category. Strava: Run, Bike, Walk experienced a peak in weekly revenue at approximately $588K in early June, while weekly downloads reached 56.2K at the end of April. Active users displayed fluctuations, peaking at 4.1M by the end of April.

Runna: Running Training Plans showed a steady increase in revenue, with a notable rise to $414K in early May. Downloads surged to 43.2K in late April, and active users peaked at 213K the same week.

MyFitnessPal: Calorie Counter observed consistent weekly revenue, peaking at $375K in early June. Downloads showed a downward trend, ending the quarter at 26.3K. Despite this, active users reached a high of 1.6M in late June.

Calorie Counter + reported a revenue increase to $375K at the end of April. Downloads remained stable, with a slight decrease to 25.3K by the end of June. Active users fluctuated, peaking at 601K in early June.

Flo Cycle & Period Tracker had a revenue peak of $270K in early June, while downloads reached 26.8K in late April. Active users remained robust, averaging around 2.2M throughout the quarter.

These insights, sourced from Sensor Tower, provide a snapshot of the dynamic trends within the UK's health and fitness app market in Q2 2025. For more detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary